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About MoonPie General Stores

Born in 1917 at the Chattanooga Bakery, MoonPie General Stores celebrate the legacy of America’s favorite marshmallow snack through a curated collection of nostalgic treats and Southern hospitality. We provide a one-of-a-kind shopping experience that blends historic charm with a wide variety of specialty foods and classic MoonPie merchandise.

Our Mission

Our mission is to preserve a slice of American history by delivering high-quality, nostalgic snacks and unique gifts that bring a smile to every generation.